About Us
At Ray C's Harley-Davidson® of Lapeer, our customers come first.
Our mission statement is:
"Building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on Honesty and Integrity and Service to the Community."
Ray C's Cycle & Sports, Inc., was formed February 13, 1981, by Ray and Janet Clemens. We purchased an ongoing business named Jim Harrington's Sport Craft located at 1332 Imlay City Rd. in Lapeer, Michigan. During our first three years in the business, we determined that many of our customers who participated in motorsports activities were also fervent users of other types of motorsports equipment. We believed, for example, that people who ride motorcycles are more likely to snowmobile than non-riders.
Our vision was to create one dealership-a powersports dealership-that would provide customers a broad range of products and services to meet any and all of their power sports requirements. Three years later, in February of 1984, we purchased Lapeer Sports Center at 1422 Imlay City Rd. We moved into the larger 1422 location and incorporated our business at that time.
Ray C's nine month project of building his New Harley-Davidson® state of the art facility at 1491 S. Lapeer Rd, Lapeer Mi has been completed. Our new Location on M24 & I69 has a 29900 sq foot building giving you everything you would need associated with the Harley® world. Our top notch service center now has drive in service.
We have been serving customers for over 32 years. In April of 2004, we expanded to two locations. The original Ray C's Cycle and Sports is now Ray C's Harley-Davidson® of Lapeer/Buell of Lapeer. Ray C's Extreme Store has stayed at hit's current location (1381 Imlay City Rd) with hopes of joining us soon. There is not another dealership in the country that is as dedicated to serving its customers' entire powersporting needs than Ray C's. In the future, as new powersports-related products are developed, you can be assured that Ray C's will be at the forefront of the dealers servicing and supplying them to the public.
Welcome to Ray C's Harley-Davidson® of Lapeer!
We are an old skool dealer, doing things the old skool way. We've been making a difference in Lapeer since 1981. We ride what we sell, and we sell fun. We're more than just a business, we're a family. Welcome to our family!
Our customers come first. "Family" is a key word at Ray C's. We have a friendly, positive, dedicated staff committed to building loyal customers. The people of our community is the backbone of our business!
We have our own Chrome Consultant on staff, and an award winning service department who work together to set bikes up for a perfect fit and a comfortable ride.
Harley-Davidson® has made buying a motorcycle individualized personalization. Use Harley-Davidson® Bike Builder, H-D® Factory Customization, or in house Fit Shop to order or set your motorcycle up to personally fit you. To add to that comfort and style, our girls can outfit you with our growing selection of merchandise to keep you warm, dry and looking great on your ride or just everyday sportswear. You don't need to shop the mall, we have a great selection of everyday apparel.
Ray C's Service Department has become top notch, receiving several Superior Service and Customer Satisfaction Awards. We have more than 212 years of combined experience with our trained technicians. We also have a Dyno on site to accommodate all your performance needs! Ray C's service can help you get the most power and performance out of your bike.
Become part of our family! Start and end your buying experience with Ray C's Harley-Davidson® of Lapeer. Don't forget to like us on Facebook to keep up with the Ray C family!
Why Purchase from Your Local Dealer?
- Convenience - Close to home, your local dealer provides a wealth of knowledge regarding the product, as well as on-site inventory for you to tour and test drive prior to making your purchase.
- Relationships - Purchasing locally allows you to establish a relationship with your dealer representative providing you with the convenience of service and support when you need it.
- Service after the Sale - Many dealers put their purchasing customers first when it comes to getting your coach serviced. You will experience the value your local dealer can add to your purchase.
- Local Economy - Local purchases help to keep tax dollars and people at work in your community.
Ray C's Harley-Davidson® of Lapeer is conveniently located near the areas of Lapeer, Davison, Oxford, Imlay City, and Metamora..